Music knows no boundaries – it speaks its own language. Venturing into the world of music for the first time, Colors today announced a first-of-its-kind strategic tie-up with Hindi General Entertainment Channel (GEC), Sahara One to simulcast Gajendra Singh’s ambitious Indo-Pak musical reality show, Sur Kshetra online. This is the first time two players from within the Hindi General Entertainment segment have tied-up to present content of this caliber to audiences across the spectrum.
Produced by Sahara One in association with Sai Baba Telefilms, Sur Kshetra will be a cross-border musical battle between the Indian Team, captained by Himesh Reshammiya and the Pakistani Team, captained by Atif Aslam. Evaluating the teams and judging the musical flair that resides in the subcontinent will be the three legends – Asha Bhosale (India), Abida Parveen (Pakistan), and Runa Laila (Bangladesh) – who have been an integral part in shaping the music industry. The stalwarts will bear witness to history-in-the-making as incredible singing talent from India and Pakistan engage in a musical competition to prove who reigns supreme. Watch Sur Kshetra Serial on Apni.TV online.